About Us

Our Mission is simple: we help people see. The way we help people see is what sets us apart.

At Paradise Canyon Eye Care we listen to your concerns. We provide a thorough eye health and vision evaluation. We provide education so you can understand your eye health allowing you to make informed decisions. We provide recommendations and a plan of action to meet your lifestyle needs.

Our children's room provides a distraction-free opportunity so you can relax and enjoy your exam. Our contact lens area provides sufficient privacy so individuals learning to wear contact lenses feel at ease. Our optical gallery has many styles and fashions for the discerning shopper. Our Two Year Frame and Lens Warranty backs our quality products. Our optical assistants are there during the selection process for guidance and to help you maximize your insurance benefits based on your needs. We expect to earn your loyalty through the service we offer and the care we provide.

Paradise Canyon Eye Care MISSION Statement:

Paradise Canyon Eye Care is committed to providing the highest standard of health care, personalized service and quality products in a friendly and caring atmosphere. We strive to improve quality of life and overall health through education, prevention, and early detection. Utilizing state of the art technology and continually educating ourselves, we inspire confidence in our patients and in each other. We are Paradise Canyon Eye Care...Your Vision Source!

Joseph Fife, O.D.

Dr. Joseph Fife is a native of Ivins and is a graduate of Dixie High School and Brigham Young University. He received his Doctor of Optometry degree in 2001 from Southern California College of Optometry. After practicing in Flagstaff, Arizona for seven years, he and his wife Theresa and their four sons have returned to St. George. Since arriving in St. George, Dr. Fife has joined the St. George Chamber of Commerce, Washington City Chamber of Commerce, and the Red Rock Rotary Club which allows him to be more involved in community events. He also is Cub Master in his local Cub Scouting Program. Dr. Fife and the staff at Paradise Canyon Eye Care are excited to serve Ivins, Santa Clara, St. George and the surrounding communities with their eye care and eye wear needs. Personalized, friendly service in a fun and friendly atmosphere with an eye on education, quality care and quality products helps to set us apart. We want you to think of us as your eye care team where you know your concerns will be heard. Thank you for trusting us with your vision and eye health needs.

Theresa

Theresa graduated from Brigham Young University in 1997. She began working in the eye care field in 1999 in Southern California while her husband, Dr. Joseph Fife, attended Optometry school. Besides being her husband's study partner, she worked at a private practice optometry office learning the trade.

Theresa can pretty much do it all. She is extremely capable in the back office and is exceptional when helping patients select frames and lenses.

Janet

Janet has had over 15 years of experience in the optical industry. In 2009, she studied for and passed the ABOC, a national certification for opticians, making her one of the few opticians in St. George to have passed the ABOC. She began her career in the optical field when her optometrist in Nebraska called to offer her a job in his office. Two years later when her husband accepted a new position in California, she became office manager in an optical office in Crescent City. She later began working for an optometrist in Upland, CA, where she stayed for over 9 years. Although she moved to St. George in 2006 when her husband transferred within his company, patients continue to ask for her at her previous employment. Janet enjoys all aspects of optical including helping patients look their best through knowledgeable and tactful frame selection as well ensuring proper fit and comfort through precise frame adjustments.