Dr. Fife is founder and CEO of Paradise Canyon Eye Care. Paradise Canyon Eye Care provides personalized, patient-centric eye care service to the southern Utah communities in and around St. George, Utah. Over 6,000 patients hail from 5 US states and 5 countries.
Dr. Fife received his Doctor of Optometry degree in 2001 from Southern California College of Optometry and was elected a member of Beta Sigma kappa International Optometric Honor Society for graduating with honors. While in school, Dr. Fife received the Richard Feinbloom/Peter J. Murphy Award in Low Vision in 2001 and had his senior research published in Optometry and Vision Science July 2001 edition.
In 2006, prior to establishing Paradise Canyon Eye Care, Dr. Fife was awarded Nationwide Vision Laser and Eye Center’s ‘World Class Patient Service’ award. In 2015, Paradise Canyon Eye Care was named Open Care’s 2015 ‘Patient Choice Winner’ for commitment to quality patient care in the Saint George Optometry Community.
Dr. Fife was featured by Vision Source in their online magazine in August 2015 as a Trusted Colleague which is sent out to over 4,000 leading optometrists throughout the nation. Trusted colleagues are chosen based on having a high performing office exemplifying best practices serving as an inspiration to other practitioners.
In 2010, Dr. Fife received the Red Rock Rotary Rookie of the Year award and followed that up in 2012 by being awarded the Red Rock Rotary Rotarian of the Year. Dr. Fife served as Red Rock Rotary President from 2012 to 2013 and has been serving as the Red Rock Rotary Foundation President since 2016. In 2012, Dr. Fife was named to Southern Utah’s ‘Top 40 Under 40’ in St. George Magazine.
Dr. Fife is an Eagle Scout, served a mission to Japan for the LDS Church and graduated from BYU. A native of Ivins, Utah, Dr. Fife returned to the St. George area with his wife and children in 2008 to establish Paradise Canyon Eye Care. Dr. Fife is a Utah Optometric Association member, an American Optometric Association member and is one of only three optometrists in St. George who is board certified by the American Board of Optometry.